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(Our)water is a company dedicated to helping spread awareness about the world water crisis. The project includes a packaging identity and bottling/distribution concept with a focus to take advantage of the perfectly safe and drinkable tap water in major (alpha) cities
around the world.


CONCEPT

All of the world’s top ten cities (classified by commerce, tourism, politics and international experience) posses clean and drinkable tap water that is widely taken for granted by the modern consumer. In fact, many so called “spring water” bottling companies admit to using tap water as their source. Countries and organizations are well aware of the dire need that third world countries face when it comes to the supply of clean drinking water, however awareness is only half of the battle. (Our)water aims to engage the privileged cities of the world by bottling their tap water (which is free) and delivering it to the public via ecoplastic containers. This creates a connection between the denizens of each city, and from the cities to consumers from all over the world. A certain interest and curiosity is thus created -- what does water from Tokyo taste like? London? New York? With (Our)water, purchasing one pack of four bottles opens the possibility to experience water from four different world cities. The twist is, the source is unknown until the cap is opened!

(Our)water encourages the interest of the drinker and those from the host city to feel more connected on a global scale to act + solve this crisis. Because (Our)water participating cities are alpha world cities, this ensures the pureness and quality of the water. Each city’s water has slightly different trace minerals which allows the taste of each city’s water to be unique. Thus, the consumer experiences cultural awareness and can enjoy the satisfaction of knowing they contributed monetarily to a charitable foundation.

LOGO / NAMING

Naming the company needed to create a sense of belonging. Water is a resource we all share and one that should belong to the world, hence (our) water. The logo emphasizes the word our, rather than water. The use of bright red vibrates with the background blue and creates a visual statement that is uncommon for bottled water. The symbol represents a droplet of water and overlapping circles, a metaphor for crossing cultures.